In choosing to use Grey Guidance, you are eliminating the extra costs and uncertainty associated with navigating the college application process on your own. These might include lack of knowledge about upcoming deadlines and events, the cost of books and supplemental resources, the costs of participating in non-targeted exploration of your options without adequate preparation for making the most of them, the costs of subscriptions to online search tools, and the risks associated with using a “cookie cutter” approach to the process which may not reflect your individual needs. In addition, you are receiving invaluable support and resources, unlimited access to a counselor to ask as many questions as you need, and support from a counselor who cares about your college applications and final decision as much as you do.